How to Create an Effective Text Ad / Advertorial Guidelines

Summary of our Advertorial Guidelines are as follows:

The most effective form of online advertising communicates a clear message to a targeted audience. You need to create ads that will inform your potential customers about the products and services you offer. Our Advertorial Guidelines provided below will help you create effective ads to generate sales and meet your goals.

 

Underlying all the Advertorial Guidelines are two simple principles that have worked for hundreds of advertisers throughout the Internet:

1. Clearly and accurately describe your site.
2. Emphasize the unique benefits of your product or service.

Our ultimate goal is for your campaign to succeed, and we believe that providing a great user experience is the best way to ensure it. To run your ads on our growing ad network of Asian based sites, you must adhere to these guidelines. In cases where only minor changes are required for an ad to comply with our Advertorial Guidelines, the Gokita Team may edit your ad for you.

 

Examples of the type of edits we may make for you include the following: removing an exclamation point, removing or adding an extra space, and fixing a spelling error. You must follow the Advertising Guidelines to help ensure that your ads will continue running.

Step 1: Use Correct Spelling

Check your advertisement to make sure all words are spelled correctly.

Step 2: Use Correct and Standard Punctuation

You should not repeat unnecessary punctuation marks and symbols. The best way to engage interest to your Ad is by using a question mark to implement a suggestion to your service or product. Other punctuation marks are best not used in text advertising.

Step 3: Use Correct and Standard Capitalization

1. Your Ad text must be written with normal sentence capitalization.
2. No excessive capitalization such as "FREE" or "VISIT TODAY".
3. Capitalization of the first letter of each word within your Headline is permitted, to attract good attention to your Text Ad.
4. Capitalization of the first letter of each word within your Ad Body is NOT permitted, as this would make your Text Ad hard to read.

Step 4: Your Display and Destination URL used for your Text Ad

The Display URL is shown on some advertising creatives. This IS NOT the URL that someone will go to when they click on your advertisement.

The Destination URL is the URL the person will go to when they click on your advertisement.  For an effective campaign, sometimes it is better to link directly to the product or service featured than to let your visitor hunt for it within your site. You can also use this area for a Tracking URL.